Media · Creative · Measurement

Same tools.Same data.Same models.Same ads.

So how do you win an open auction for your audience?

Not with more AI. With a better input. 9 Fig connects creative, media, and measurement into one system, with creative as the signal that moves the auction. Today we measure over half a billion dollars a year in ad spend.

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CPM ▲ YOU ONE AUDIENCE, EVERYONE BIDDING
$500M+/yr in ad spend measured Leadership from Snap · Roku · Nielsen · Haus · Uber · Weedmaps
The real problem

You don't have an AI problem.
You have an input problem.

Everyone is racing to bolt AI onto growth. But the model was never the bottleneck. The inputs are, and yours are scattered across four teams that never see the same picture.

Creative

In creative tools, judged on likes and comments.

Data science

Reading incrementality tests in isolation.

Media

Staring at attribution dashboards that disagree.

The CEO

Looking somewhere else entirely.

Four disconnected inputs. No shared signal. You can't out-AI that.

The signal that matters

Creative is the #1 signal that hacks paid channels to scale your audience.

Your creative is what tells Meta and the rest who to go find. It is your loudest, most ownable input to the auction, the one thing a competitor cannot copy from a dashboard. Yet it is the input most disconnected from everything else: made in a silo, measured on engagement, never wired to what it actually drove.

What we changed

Traditional measurement asks growth to take a back seat. We flipped it.

The old way

Measurement in charge

Hold out geographies, freeze spend, wait weeks for a clean read. Growth goes on pause so the measurement can be tidy.

The 9 Fig way

Growth in charge

Creative leads. Measurement runs in the loop to prove and sharpen it in flight, never to stall it. Truth serves the scale, not the other way around.

How it works

One system. Creative at the center. Measurement in service of growth.

We connect your inputs into a single system and reconcile them at the ad level, so you feed the auction something no competitor has: your own signal, sharpened by truth.

MEDIA CREATIVE MEASUREMENT ONE SYSTEM GROWTH
Leadership

Built by people who have done this before, at platform scale.

Brent Davis

Brent Davis

Co-founder

Led Creative Best Practices and Marketing Sciences at Snap. New products at Haus. Award-winning measurement at Nielsen.

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 Sachin Gupta

Sachin Gupta

Co-founder

GM at Haus. CTO of JuiceMedia (Altice). Built reinforcement-learning media buying used by Uber and Weedmaps. Earlier, engineering at Roku.

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Behind them, a team across media, creative, and data science, with careers spanning Snap, Roku, Nielsen, Haus, Uber, Weedmaps, and Altice, and patents on technology across ads, measurement, and creative.

Find the edge everyone else has bid away.

Tell us where you are stuck.

Typically brands spending $1M+/month in paid media

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